Ideas: Put Imagery to Work

Words may stay with people but it is an effective image that makes a lasting impact.

Words will always have their place but imagery can speak volumes.

What can take a 1500 word essay can be done with a single photograph.

Should I keep on like this?

We all have heard it, “a photograph can say a thousand words” and countless reiteration’s of the phrase. So, if we all hear it, why don’t we use it?

Think about it!

You are handed a brochure. The brochure is the typical black and white, photocopied way too many times, piece of paper. It spawned from a badly used word processor template. The forcefully posed politician with a ridiculous smile also accompanies it. It has a long-winded text of the politician’s origin along with a list of issues. It is almost always on coloured or textured paper.

We have all seen those brochures. Some of us throw them out without even taking a second look let alone a first. An effective brochure is designed with a specific message. The  brochure could move metaphoric mountains. Without a clear message, the brochure ends up being used as fire-starter.

Small Exercise

Think about this topic: the environment.

Environment is a good topic for the public arena. Now, for something specific… responsibility is important. Environmental responsibility sounds pretty catchy for this exercise. Since this is just for arguments sake, let’s attack resource development and how it is imperative to protect the environment for future generations.

Let’s move on to image brainstorming.

Descriptive words or phrases will help define the imagery required for this mock brochure. Perspectives of the voting public and the politician should be emulated or empathized. When thinking outside of your own mind and trying to feel what the recipients are feeling, ideas that can relate are abundant.

Here are a few words and/or phrases to describe potential imagery:

  • Images of children happily playing outdoors;
  • Wildlife of all sizes occupying their ecosystem;
  • Archived images of our ancestors on the land; and
  • Images of resource development leaving scars upon the land.

Words are not even being considered at the moment and yet I think the message of environment being important is easily communicated. Images such as these can offer more than just support for text. They share a message faster than a paragraph of eloquence.

This is just an exercise, many politicians do not use environment as part of their platform. But I think you can easily understand that using images could create meaning quickly and effectively. Relying on words to share meaning is not effective in the world of brochures.

You may be asking how does a person or company start to collect potential working images? The simple answer: commission a photographer to build an image database.

Terrence
“Mr Jabbee”

Ideas: The Awakening

I don’t usually share my ideas or concepts for fear of people stealing. Keeping brainstorming to myself protects my creativity. What I didn’t understand was the problems that could come from hoarding thoughts and ideas. So, I will share them. Steal them all you wish, use them as you see fit, augment it to your hearts desire. But always remember where you got this idea and give credit where credit is due.

I was in a small group having coffee and we were commenting on the affects of alcohol and excessive social drinking. The talked turned into sharing the affects of the problem to steer impressionable people away from the destructive life of alcoholism.

The consensus decided the best way for people to see the affects were to see, hear and smell the chaos. I imagined a person waking. The person hears the muffled system pumping out the latest urban sound. The eyes begin to work, bright and out of focus, just light burning the retinas. Shapes start to come into focus, and the music starts to clear.

A third perspective camera watches. The person is in a crowded room with slightly hunched over. Rubbing his eyes, almost grunting. The camera goes back to his perspective. Hi overlooks the room. It is a mess, it looks as though it has been a mess for a long while. There are a few people laying on the floor passed out from an obvious night of drinking. Then there is a rustle in the room down the hall, the main character slows to his feet to carefully navigate to check the noise.

On the way to the main character perspective pans and scans the rooms on the way to the noise. He sees dirty rooms, too messy for humans to sleep but yet there is a person in fetal position straining to breathe.

In the next room, the door shuts. He just catches a glimpse of what was behind it. He shakes it off.

He proceeds to the kitchen to investigate the noise further. There is a drunkard. Sloped over himself, puke on his shirt and pants, groaning and swaying. The main character passes it as another day.

He slowly walks to the bathroom, turns on the faucet. Only the hot water is working, the cold water didn’t come on. The steam quickly starts to rise. The camera remains in first perspective, it looks down at the drain, the water circles the escape and flows away. The background fades away and all we hear is the faucet and the water draining, the camera slowly pans up to the steamy mirror.

The headline: “When enough is enough;” the tagline: “Change your world with one step. Call Alcohol Anonymous.” Or whatever social aide there is for this type of issue.

This short could be used as a public service announcement and a teaching tool. The rooms could be changed easily from one human tragedy to the next. The rustling in the kitchen could also be different. The act of getting up and investigating, learning, seeing the atrocities of that destructive lifestyle is more important. The faucet and drain is the main character trying to escape their existing life is important too.

If this idea is itself an augmentation of something you have seen. I am sorry that I shared this with you so late. I first had this idea in the spring of 1996. The essence of the idea is the awakening, water escaping, copywriting and call to action.

Without Imagery

A strict rule for this project eliminated the use of imagery. A social issue was focused upon as directed by the project scope. Without reading the copy of the poster, a viewer could recognize the form of a cell phone. As the viewer gets closer to further examine, the viewer may see the text “text less. feel more.” At this moment the viewer may move on to read the poster copy and realize that excessive texting may not fulfil human connection.

Of course that is a scenario of wishful thinking but nonetheless, here is the piece.

Terrence
“Mr Jabbee”

I’m on Google+!

I now have an updated Google+. Please visit at your leisure. I don’t think it will be updated as much as my other profiles but if you prefer Google+, at least you can still stay connected with me. I should connect it somehow to Facebook, Twitter, and Flickr in some way. I’m sure I’ll find plug-ins and stuff. Have a nice day!

Terrence
“Mr Jabbee”

Poster, Card, & Booklet

This project was first published in 2009.

The main idea behind this mock event promotion was to illustrate the “quirk”. Monique Gamache, as described in the event booklet, is essentially a design strategist. The cyan, magenta, yellow and black colours signify the elements of business and when put together, the essence of the business becomes evident.

The original production is not shown because there isn’t much difference from the 2009 and the 2012 work. I removed a mock event sponsor and applied a grid system.

Event Poster

Invitation Card - front

Invitation Card - back

Event Booklet - back and front

Event Booklet - inside left and inside right

 

What do you want to change?

My home town is on Moose Factory Island and its name is, well, Moose Factory. This island is one of the oldest English speaking settlements in Ontario.

The island is a very unique. There are three types of districts on the island: Indian reserve, provincial and federal. I had a very interesting upbringing because of the struggles and arguments in part sourced by those who governed these districts. My father brought home a lot of the discussions that happened at work. My sister and I listened attentively hoping we could muster some type of insight or advice. We were budding politicians.

In recent decades a fourth district has emerged. It is comprised of First Peoples from a massive land area of First Nation ancestry ranging from northern Quebec to the eastern door of the Moose Cree First Nation. In fact, a lot of these people settled in tents on the island over a hundred years ago. Some of the grand children and great-grand children of those who originally set up camp still resided in tents right up to the 1980s.

I was about six years old when I first saw the remnants of the settlement. They really did live in tents, wigwams, ti-pis, and make-shift sheds. I had seen this first hand with my own eyes. My father, Ernie T. Sutherland (1955-2006) made me walk the trail to visit my friend. My friend and his family lived in housing set aside for teachers. It was like a walk through time. I was in 1984, when I was dropped off on the trail I walked back back to 1905. No power lines. No roads. No houses. I’ve seen plastic covering holes in the sides of the shelter. I think they were windows. I was approaching an elderly couple just sitting outside their tent and then they smiled at me and spoke Cree. I didn’t understand what they said to me. I was completely in awe. But I kept on; determined to watch cartoons with my friend on a television powered by a ten-foot satellite dish. When I got closer to the federal part of the island, I approached a huge twelve foot wooden fence, felt like twenty feet really. I immediately looked for a place to climb. I found a route and hopped over into the future. I was back in 1984 but a much more futuristic setting. There were asphalt roads and concrete sidewalks. It was nothing like what we had “way down” on the island. I shortly arrived at my friend’s house and we watched cartoons until we got bored.

That was my first experience in the world where we live is home to people who have, have not and have too much. This epiphany was of course hindsight but none the less an education that will live with me for the rest of my life.

Moose Factory… is definitely an experience. The tent city I once experienced no longer exists. There are now are houses in the area that shame some of the housing on the Indian reservation. Whenever I pass by there I think of that day. Seeing how far this group of people have come. I wonder how much further they will go. This group that once lived in tents now own and operate cable television and Internet services for Moose Factory and Moosonee. They also opened a very successful restaurant which developed into the Cree Village Eco-Lodge. In a way, they put Moose Factory Island back on the map. Thinking differently, taking opportunity and investing in a future full of potential changed the status for a group of people.

Change is a wonderful thing. Changing the way traditional business is done is a scary yet exciting and rewarding experience. My company offers visual communication services. Niikaan Studio offers custom designed solutions to engage public, customers and stakeholders at an emotional and cognitive level. These services will change the way aboriginal people do business. It may be scary. It will definitely be exciting. Right now there are proverbial tents riddled throughout the aboriginal business spectrum. If we work together, we can develop and transform your tent into a mansion or a sleek and modern mobile home able to circumvent the world in less than eighty seconds.

Terrence
“Mr Jabbee”

Mock Poster

During the first semester of Graphic Design at Cambrian College, the instructor asked us to create a poster heralding the release of a new album by our favourite band.

I selected Thrice as my band. I know they were up to experiment music so I thought about society and mass media. I originally came up with “Not As It Seems”. The design itself was a little different. I made some changes but the layout stayed relatively the same. This time around I decided to name the album “Through the Mess” as I believe society now is a mess of communication technology (like the branches of the tree) and we rarely receive real meaning (the sun rays). I also subtracted a lot of elements that were not of my own creation except for obvious elements.

Please enjoy, critique and share.

Original photography completed by Terrence Sutherland

 

Here is the original. The album name suggests what we see changes if we look a little longer. The long exposure of the photograph I borrowed illustrates that idea.

Photograph borrowed from a stock exchange website. Marks and symbols were also borrowed.

Terrence
“Mr Jabbee”

Recent Work Coming Soon

Hello people, I will be posting work that I have done since I started learning real graphic design. The posting dates will not be the same as the publishing date. The accurate date will be shown in the post.

Most projects will be from my study of Graphic Design at Cambrian College (2009 to 2011). I am currently not attending college (let’s call it a sabbatical due to logistics), I have not lost sight of my goal. Although life has changed for me, I have found an alternative education format. Now I just need some tuition paying stuff.

Some projects to come have been done for pay or experiment. What I have learned from studying graphic design has been applied to the work.

Please be patient, all of the projects will be posted.

Terrence
“Mr Jabbee”