Thirty Days of Logo Design

I just joined a design project. It’s called Thirty Logos ( The challenges are based on realistic design briefs. This project will exercise my creativity, design thinking, process, and skills.

There are specifications and limitations for each exercise, regardless, I’ll be aiming for under two hours per challenge. That’s 120 minutes for research, mood & colour board, design sketch, three concepts, presentation, concept selection, colour selection, execution, evaluation, refinement, and delivery. Perhaps, 120 minutes may be a bit too short of time. We will have to see I suppose, the time used will be noted in each update.

To keep from having 30 different posts, I will be updating this post. There may be a favourite list made later. Please stay tuned and enjoy.


may 27, 2017

the first project, a logo for office space, suppose to be fun, modern, and personal… so I took those words and started to define them in my own way:

As I was typing down the words, images started to flood my mind. Office desks, chairs, people, lights, windows, standing desks… then the images stopped. I think my visualizing got too specific.

Google! I did three image searches for office, desks, and many. I was fixated on the idea of many spaces available in my head.

There you have it. Common images for office, desk, and many. I vowed in that moment not to use those images. I scrolled up and down to look carefully at the images that struck me.

However, the office photograph really took me. I was quite smitten with the image. Perhaps it was the photographer in me that loved the lines, it was exciting to see a basic yet dynamic view.

So I tried using the lights as elements the surfaces of desks to make something abstract.

space logo first idea
space logo first idea

I wasn’t too convinced. I decided to explore some more. I thought maybe a little more literal with a dash of abstract would feel better.

space logo first idea expanded
space logo first idea expanded

I had the desk surfaces in perspective initially, then I thought what if I just do a bird’s eye view of the desktops! Add a little bit of style, and then accidental swastika… okay, let’s move on.

I started drawing heads above the squares, thinking about space. How can I incorporate space into the image? I started doodling.


space logo doodles
space logo doodles

There are now four logo ideas or concepts as people would argue. Perhaps five executed in different styles. Space is made up of five forms and four spaces. I know multiple colours will make the logo fun; definitely expensive but still fun nonetheless.

Then I made a decision because time was running out for this project. Two hours was my focus, and I spent almost one hour on it already. I still had to draw the darn thing in Adobe Illustrator!

So I went with this concept. Colours may change, but I feel great.

space logo final
space logo final

Time spent on this logo was about two hours, maybe a little more by a few minutes. I know that I had two coffees. I went with the colour orange because the Internet tells me the colour means fun. I filled the eyes for the uppercase P and A, I think seeing them filled is fun. The heads are slightly larger than they need to be making the illustration feel silly which is the definition of fun. The proximity of the desks and people speaks shared space. A person may feel tight in that scenario so I figured the logo should at least imply that reality. Anyway, these are just some answers for those who may have questions.

So this is my process. This is my final logo that would make it to step one of the entire process. I would have worked on two others before presenting to a client. It is early in the day, perhaps I will make one more by the end of the day.

Considering a lot of real estate has been used up here, I can only imagine that this post thirty logos from now would be insanely large. So for the subsequent logo practices, they are listed below. Stay tuned!

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